Internet Marketing
Get the right kind of traffic. Internet Marketing or Search Engine Marketing (SEM) is comprised of different activities having to do with marketing websites to search engines in order to gain visibility when a general search is conducted.
The four most popular components of SEM are:
Ideally, the customers that visit your website should be ready to interact with your site by purchasing a product, filing out a form, or searching for your services resulting in money for your company.
Search Engine Marketing should be a critical component of your marketing strategy. The expense of SEM should be rationalized like any other marketing strategy; allocate funds according to the projected revenue from the business generated online. More likely than not, Search Engine Marketing will pay for itself many times over.
Focus Design Studios offers Search Engine Marketing services as one of our primary services to our customers, and would be more than happy to explain how a well-executed online Marketing campaign could benefit your business.
What our clients say
Focus Design Studios is in my mind
the finest website developer and hostings service available. Professional and progressive design and marketing strategies have helped make my website the envy of my colleagues and thus an innovator in my field. In my opinion, there is no other choice.
Dr. Monti Sorem (Chiropractor)
Organic Marketing
Traffic is more than just numbers. Search Engine Optimization or SEO is the process of setting up a website to maximize the odds of it appearing at the top of search engine lists. Each search engine has a unique set of algorithms it uses to rank sites according to specific keywords, and these algorithms change constantly. Focus Design Studios does research for each site we create. This gives us the information needed to incorporate specific words and links in each site so that more relevant traffic is directed to your business.
For example, if you are a real estate agent in Seattle, Washington you might target keyword phrases such as “Seattle Real Estate” or “Seattle Real Estate Agent”, whereas searches for more generic phrases like “homes” or “real estate ” might yield much more traffic, but much less relevant results.
Click on the image below to see where Organic results appear.
Feel free to contact one of our Internet Marketing Consultants to find out how you can begin to drive targeted traffic to your website.
What our clients say
Focus Design Studios is in my mind
the finest website developer and hostings service available. Professional and progressive design and marketing strategies have helped make my website the envy of my colleagues and thus an innovator in my field. In my opinion, there is no other choice.
Dr. Monti Sorem (Chiropractor)
Pay-Per-Click Marketing
Quick results for qualified leads. Pay-per-click (PPC) advertising is a method for website owners to pay for the opportunity to attract targeted leads to their site by bidding on specific keyword phrases. The PPC slots are displayed at the top of the search engines' display lists. PPC allows the website owner to allocate how much they would like to spend per word phrase, placing the client in total control of how much money is spent. This budget can easily be adjusted at any time.
Pay-per-click is just like it sounds, you only pay if someone actually clicks on your site. If you are considering Search Engine Optimization, this may be something you want to seriously consider. The results are immediate, and there are no waiting lists since you are a paying customer of the search engines.
Click on the image below to see where Pay-Per-Click results appear.
Feel free to contact one of our Internet Marketing Consultants to find out how you can begin to drive targeted traffic to your website.
What our clients say
When the North Idaho Centennial Trail
Foundation took over the Coeur dAlene Marathon it discovered that the existing site had been taken down, and the original designer would do nothing to assist with getting it back up. When Brent from Focus Design Studios heard about this, he stepped forward, and with nothing but written records, created a dynamic site. This event is a major fundraiser for our Foundation and attracts runners from all over the world. User comments have highly praised the site, ease of use and the content.
Chris Copstead (Executive Director)
Local Marketing
Have you ever noticed that whenever you do an Internet search for a local restaurant or business that search engines display local results of businesses with maps, addresses, and phone numbers? These results usually appear above the normal search results. This is what we call Local Marketing.
Local Marketing allows people to search and view information for businesses around local communities.
Click on the image below to see where Local Marketing results appear.
Feel free to contact one of our Internet Marketing Consultants to find out how you can begin to drive targeted traffic to your website.
What our clients say
When the North Idaho Centennial Trail
Foundation took over the Coeur dAlene Marathon it discovered that the existing site had been taken down, and the original designer would do nothing to assist with getting it back up. When Brent from Focus Design Studios heard about this, he stepped forward, and with nothing but written records, created a dynamic site. This event is a major fundraiser for our Foundation and attracts runners from all over the world. User comments have highly praised the site, ease of use and the content.
Chris Copstead (Executive Director)
Link Building
More links, more traffic, more credibility. Link Building is the process of establishing links from other sites to point to your own. Much like the keyword placement, links between websites gives your site more credibility for search engines. There are two major benefits from incorporating relevant links in your site:
- Search engines, especially Google, give a lot of merit to sites containing inbound links. Inbound links are one way links from other sites to your site. If your site has inbound links from high quality sites, the higher your site is ranked.
- Also, merely by having links from other sites to your site, the traffic to your site is potentially increased!
Focus Design Studios uses a variety of techniques to include inbound links to our customers' site.
Feel free to contact one of our Internet Marketing Consultants to find out how you can begin to drive targeted traffic to your website.
What our clients say
As a manufacturer of high quality
commercial playground equipment, BigToys is expected to have a website that not only promotes our core marketing messages, but also serves as a means to deliver detailed content for our extensive product line. Focus Design Studios worked closely with us to create a website that delivers everything we asked for and more. From the user-friendly interface and data-driven content to the rich visuals, Focus Design has given us an internet presence appropriate to an organization of our size and reputation. We look forward to continuing our work with Focus Design Studios.
Scott Ramsey (Director)